Three Types of Hotel Headline Formulas:

Gain Headline Formulas:

• The Secret to [Desired Result] Is Revealed
  • ex. The secret to a stress free vacation
• Where [Desired Result] Is and How to Get It
  • ex. Our best offers and how to get them
  • ex. Where our best rates are and how to get them
• Discover the [Desired Result] Secret
• [Blank] Your Way to a [Desired Result]
  • ex. Click Your Way to a Luxury Vacation
• To People Who Want to [Desired Result] but Can’t Get Started
  • ex. To people who need a vacation but can’t get on a plane.
    • Example above addresses drive markets during covid
• You, a [Desired Result]
  • ex. You, completely relaxed
• Stop [Undesired Result]
  • ex. Stop putting off your next vacation
  • ex. Here’s why you can stop putting this off…
    • Would be good to emphasize your refund, if it is generous, in the offer for this headline.
• [Desired Result] in [Time Period] with [Blank]
  • ex. Your dream vacation booked in 2 minutes with no risk
• How to Become [Desired Result] When You [Something Challenging]
  • ex. How to pick the right hotel during COVID
• There’s Big [Desired Result] in [Blank]
  • ex. There’s big rewards when you stay with us
  • ex. There’s big benefits when you book direct
• You Don’t Have to Be [Something Challenging] to Be [Desired Result]
  • ex. You don’t have to fly to have a great vacation
    • Above addresses drive markets (the addressable market within driving distance)
  • ex. You don’t have to overpay to stay in luxury
• Little Known Ways to [Blank]
  • ex. Little known perks to staying with us
  • ex. Little known ways to save on your stay
• How to Turn [Blank] into [Desired Result]
  • ex. Turn Your Next Stay into The Ultimate Dream Vacation
  • ex. How to turn your booking into rewards
• How to Build a [Blank] You Can Be Proud Of
  • ex. How to build a travel journal you can be proud of
  • ex. How to book a trip you’ll love
• • Get [Desired Result] Without [Undesired Result]
  • ex. Get luxury rooms without high costs
  • ex. Stay longer without paying more
  • ex. More “me time” without the cost
  • ex. Stay longer pay less
  • ex. Get a longer vacation without paying more
• Get Rid of [Problem] Once and for All
  • ex. Get rid of your unused vacation days once and for all
• Improve/Increase Your [Desired Result] in [Time Period]
  • ex. Improve your mental health in 3 minutes
  • ex. Improve your outlook on the future in 3 minutes
    • i.e. The time it takes to click “book now” and book their stay

---

Social Proof Headlines:

• Here Is a Method That Is Helping [World-Class Example] to [Blank]
  • ex. Here’s a method that’s helping Michael Phelps stay flexible
    • For example you have a great spa, or hyperbolic chamber etc.
• Savvy/Smart/Sexy People Do XYZ
  • ex. Smart travelers book direct
• Why I [Blank] (and Maybe You Should Too)
  • ex. Why I took a vacation (and maybe you should too)
  • ex. Why guests love our rooms (and you will too)
• [Do Something] Like [World-Class Example]
  • ex. Vacation Like Beyonce
• Join [Impressive Number] of Your Peers That [Take Desired Action]
  • ex. Join 9,759 Other Satisfied Guests That Booked Direct
  • ex. Join 769 other guests that have gotten this offer
• Like [World-Class Example] You Can [Desired Result]
  • Like Jay-Z you can stay in style
• Why [Impressive Number] of People are [Taking Desired Action]
  • ex. Why 7,897 people booked direct with us this month
• A Simple Way to [Desired Result] That Works for [Desired Group/Person]
  • ex. A simple way to relax that works for Barack Obama
• • How to [Desired Result] Like [World-Class Example]
  • ex. How to vacation like Beyonce

---

Fear/Threatening Headlines:

• If You Don’t [Blank] Now, You’ll Hate Yourself Later
  • ex. If you don’t use your vacation days now, you’ll hate yourself later
• The Biggest Lie in [Your Industry]
  • ex. The biggest lie in hospitality
• X Shocking Mistakes Killing Your [Blank]
  • ex. Three Mistakes Killing Your Travel Budget
    • *One of these could be not booking direct 🙂
• Don’t Try [Blank] Without [Desired Action] First
  • ex. Don’t try booking a vacation without seeing this offer first
• [Blank] May Be Dangerous to [Something Precious]
  • ex. Not taking a vacation may be dangerous to your health
• The [Blank] Risk Hiding in Your [Blank]
  • ex. The health risk hiding in your unused vacation days

---